We provide the path to building a business without the time, job security and capital investment risks that used to be inherent in that process.

What

We are an integrated commercialization platform that focuses on the intersection of brand & business.

We combine strategic branding expertise with essential capabilities and support to help founders get over the early hurdles and build the infrastructure necessary to pursue their ideas.

Our value-add is targeted, distinct and differentiated. Our founders and their businesses retain an unfair advantage unavailable in today’s start-up ecosystem.

We get unique access to superstar founders. Founders that are battle-tested and wouldn’t ordinarily engage in start-up ventures.

Our early-stage involvement gives us access to non-linear upside only available to our partners and shareholders.

How

Brand Development.

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We lead brand development — creating unique, flexible brands built for success with today’s consumers. From day one, we focus intensely on how the company, product and brand fit into consumers’ lives.

business plan creation next

Business Plan Creation.

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We have developed a systematic way to rapidly create actionable business plans for new ideas. We challenge founders’ assumptions and help them recognize new opportunities.

market validation next

Market Validation.

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We quickly test concepts in the marketplace. We accelerate real world proof of concept and maket validation. Our process gives founders confidence that their idea is worth pursuing.

seed stage execution next

Seed Stage Execution.

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We take ideas off the drawing board and into the world. Our experts in sales, marketing, technology and operations will stand the business up for the founder. Once off the ground, founders can take back the reigns, or let us find alternatives to continue the growth.

fundraising next

Fundraising.

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We are expert storytellers. We translate the passion of an idea into a clear and compelling business case. We advise founders on fundraising and ultimately on how to maximize the financial return on their investment of blood, sweat and tears.

Why

why we exist:

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Our process provides a better way for our founder & investor partners to bring their ideas to life.

Idea created by traditional founder with little experience, following the traditional start-up path.

80% of start-ups fail immediately

90% of those left fail shortly thereafter.

Only 2% of start-ups move forward

Idea created by successful founder based on work experience in industry, fed into the 100watt machine.

100watt intervention. Super-charged brand development.

100watt creates a brand-led business that people want to engage with.

100watt hurdle reduction. All the work that no one wants to do, but that is critical to business success.

100watt gets the talent needed to move the business forward.

  • Kabook!.

    business, product & brand development, advertising | 2017-present

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    Kabook!.

    business, product & brand development, advertising | 2017-present

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    An investment bank founder had just sold his bank and was looking to scratch an itch that had existed for years.

    He had a hypothesis: if the developing human brain is smart enough to learn a second language, shouldn’t children’s books be smarter? The business idea was to publish a line of smarter children’s picture books. The line of books was to be called Learn It Early.

    Our Process.

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    Business Plan Development // Market Validation // Product Development // Brand Development // Advertising

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    Through the market validation phase of our process we found that the market for such literature really didn’t exist…or if it existed, was extremely limited. But rather than end the engagement there, we pivoted. We came up with a more compelling, more differentiated and more engaging idea.

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    We created a series of unique value propositions for Kabook! and the one we gravitated towards lived at the intersection of a several pain points.

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    And we used all of our resources to create what will be the most disruptive company to launch in the book publishing space since the advent of the written word.

  • Sunshine.

    idea creation & business incubation | 2015-present

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    Sunshine.

    idea creation & business incubation | 2015-present

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    The idea was to create a sparkling electrolyte drink to compete against Gatorade. It came to us with the name Sparklelyte.

    What had happened was…

    Through research, we identified a whitespace in the energy drink category. As boomers and millennials were aging out of the aggressive Red Bulls and Monsters of the world, they were underserved in their move from wild to mild.

    There wasn’t an energy drink created for people who wanted a kick-in-the-pants, not a punch-in-the-face. We created the anti-Red Bull lifestyle brand. If Red Bull stood for extreme awesomeness, this brand would stand for extreme positivity. It would be a ray of light in a category obsessed with testosterone and over-the-topness.

    we created
    the brand.

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    We billed it as Good Energy (because it was better-for-you and because it stood for spreading good in the world.)

    We worked with formulators to create a drink that would still lift your spirits, but wouldn’t make you crazy. We landed on a blend of vitamins, electrolytes and caffeine that did the trick.

    On the
    business side,

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    We convinced retailers that we would help grow the fastest growing part of the beverage category. And we would bring shoppers into the energy aisle that would traditionally never give it a thought.

    Everything worked as planned. We incubated Sunshine for 3 years before seeing it mature to the point where it needed investment. We secured an investor and are in the process of putting together a management team.

  • ROAMD.

    business & brand development, marketing | 2017-present

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    ROAMD.

    business & brand development, marketing | 2017-present

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    A founder with a healthcare-focused background had an idea about building out a nationwide network of concierge doctors.

    Their hypothesis was that concierge medicine would be more valuable if there was a nationwide network of doctors, so a patient could get the same level of access when they traveled.

    visit roamd.com

    Our Process.

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    Business Plan Development // Market Validation // Product Development // Brand Development // Marketing

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    After the business plan was developed, months were spent validating the idea. The 100watt team traveled the country interviewing concierge doctors and patients to understand the viability of a nationwide network

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    Market validation indicated that the idea was viable, but the process of building a network of private physicians would be virtually impossible. The identified solution was to get the doctors to tell the story for us. By traveling the country meeting with concierge doctors, no one was more familiar with the key decision makers in the concierge space than we were.

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    It became an exercise in networking. We identified the best thought leaders in the space and partnered with them to continue to validate the idea. We assembled a board of advisors that is a who’s who of concierge and private doctors. And we let them do the selling.

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    We did the branding and created a website that doctors could use to sell to doctors. We identified a leading technology partner to build the tech stack that would facilitate doctor referrals and patient medical records. We navigated the enormous legal challenges to creating a network in such a highly regulated space. We readied the business and have set April as the date to flip the switch on the network.

get in touch.

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We’re always looking for our next great project. Whether you’re a CMO looking to test a new offering, or an entrepreneur who can’t leave their day job, we’d love to talk about helping you move the ball forward.

contact us